Dead or Alive 6 Now Charges Players to Change Hair Color

Team Ninja implements ridiculous new microtransactions that force players to pay real money to change their character's hair color in Dead or Alive 6.

Despite the use of microtransactions quickly becoming one of the most heavily criticized issues in gaming, the controversial nature of the system still hasn't prevented it from remaining a staple of many modern releases. The likes of Animal Crossing: New Horizons, Halo: Infinite, and Diablo 4, for example, will all feature microtransactions in some way, marking three incredibly popular games that will still look to integrate in-game marketplaces regardless of the inevitable fan backlash.
Yet, few games feature microtransactions that are as ridiculous as those that came to Dead or Alive 6 in its recent 1.60 update. While the patch was advertised through the idea of implementing more customization options, fans were taken aback when they realized that one of Dead or Alive 6's new additions was forcing players to pay money to simply change the color of their character's hair.

While that already seems utterly ludicrous regardless, it also turns out this isn't simply an unlock either. Every time the player wants to change their avatar's hair color, they have to purchase a premium ticket - which equates to $1 - to change it, then, if they are unhappy with the decision, they have to purchase another premium ticket to change it back. Luckily, this update won't be coming to the Xbox One or PC versions of the game, however, PlayStation users will be stuck with the ridiculous price tag. Sadly, it's not as if this is even a surprise for the franchise, which recently charged $90 for a season pass.

 

Although microtransactions cause controversy every year, this is undeniably one of the worst examples of the system seen in an incredibly long time. Fans have naturally already made their voices heard surrounding the controversial decision, with many levying attacks towards Team Ninja in hopes of seeing the decision reversed. Many have also compared the decision to that of the incredibly controversial NBA 2K18 scandal, where the game engineered its microtransactions to make players spend money on virtual currency to afford hair cuts and other cosmetic items.
Last year alone conjured a number of microtransaction scandals, with the likes of Wolfenstein Young Blood, Ghost Recon Breakpoint, Mortal Kombat, Fallout 76, and Anthem being only a small handful of the games to conjure fan backlash for their use of the system. Considering how many upcoming titles have alluded to potentially implementing microtransactions in some shape or form, it's worth hoping that they'll find a way to provide players with in-game purchases without resorting to the same tactics as Dead or Alive 6.